Unlocking the Power of Partnership
Partner strategy blueprint
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Partner Ecosystem Development: Founder Jennifer Snyder, MBA 🎠
Jennifer has over 15 years of experience working with emerging and leading software technology companies, with an extensive background in marketing, sales, and partner strategy. Being one of the first 20 employees at HubSpot, Jennifer contributed to grow the company from a startup to a publicly traded company (HUBS) with a current valuation of 22.61 billion. Jennifer witnessed the power of creating amazing partnerships, both internally and externally.
HubSpot’s success is no blip on the radar. Partners play a key role in meeting customer demand, co-marketing, and bringing in new opportunities. We are in the stage of Nearbound strategy, where the path to trust is paved with good connections.
Jennifer received her MBA with a concentration in finance from Endicott University in 2020. She studied at Cork Institute of Technology and at university in England to better understand first hand how businesses succeed in an increasingly global world. Jennifer has also traveled extensively through South America, the Philippines, and Mexico, working with clients globally to make connections that help companies grow better together. Through her many years leading partnership strategy, Jennifer saw just how important a good ecosystem is. Upon completion of her Masters degree, Jennifer helped to launch wellness week, virtual tea, lunch-n-learn and other initiatives to connect people in ways that promote learning and partnership.
Following her 13-year career at HubSpot helping to build and grow the Partner Program, Jennifer went on to help startups like Axios evaluate, grow, and scale their partner programs. Today Jennifer spends time consulting for companies evaluating, launching, and expanding their partner programs. She is a big believer in #ABL always be learning, and continues to learn, grow, and educate.
Partner Blueprint Packages
Partner Starter
- Includes:
- Ecosystem mapping and analysis.
- Identification of key potential partners.
- Initial partnership recommendations.
- Tech-stack review and recommendations.
Jennifer Snyder
Partnership Growth
Includes:
- Meeting with internal stakeholders
- Ecosystem exploration and strategic alignment.
- In-depth partner identification and assessment.
- Customized partnership roadmap.
- Partner book evaluation
- Partner program growth recommendations
- Evaluation of current partner journey and recommendations
- Internal Partner resource recommendations
Jennifer Snyder
Ecosystem Accelerator
Includes:
- Customized partner blueprint
- Comprehensive ecosystem analysis and optimization.
- Extensive partner research and selection, and grading
- Tailored partnership strategy and execution plan.
- Template optimization
- Conversion optimization
- Services from the additional blueprint packages as needed.
Jennifer Snyder
Partner Services
Looking for specialized help with partner development, internal training, or additional partner services? We offer billable hours and are happy to discuss your needs to provide a custom quote.
Happy to schedule a virtual tea to learn more 🍵.